RRL — Applied AI Research

An applied research lab building software at planetary tempo.

RoundRock Labs designs, ships, and operates AI-native products for the real economy. We capitalize them, run them, and let them compound — on the same long horizon as the round rock we live on.

RoundRock Labs · Est. 2025Sydney, NSW · AustraliaOperating: 2 products · Capitalized · IndependentLong horizons, no exits
Approach — 01

We don't write papers.
We ship and operate products.

01 / Research that ships

Hypotheses live in production.

Every idea we explore becomes a working system. We learn from operating software in the wild — not from benchmarks, not from decks. The product is the experiment.

02 / Compounding systems

Each build makes the next one cheaper.

We invest heavily in shared substrate: model orchestration, evaluation rigs, data pipelines, billing, identity. Every new product launches on top of work we've already paid for.

03 / Owner-operated

We capitalize and run what we build.

RoundRock Labs is independently funded and operator-led. We hold our own equity, set our own roadmaps, and measure ourselves on free cash flow per square metre of attention.

The Earth is a round rock compounding for four and a half billion years. We're trying to build software on the same timescale — useful today, still here tomorrow, paid for by the work it does.
Products — 02

Two operating businesses.
One research substrate.

RRL · 001 · Personal wealth

WealthWise.proSee where you stand. See where you're going.

A personal wealth tracker that aggregates every account, asset and liability you have — then projects forward. Run retirement scenarios, model what-ifs, watch your net worth move in real time. It's a clear-eyed picture of your financial life, not advice.

Status
Live · Paying customers
For
Individuals · households
Stage
Growth
Launched
2025
RRL · 002 · Institutional knowledge

Digital BillEvery small business has a Bill. We turn him into software.

In every SMB there's one person — call him Bill — who carries the answers in his head. Pricing exceptions. Preferred suppliers. How the equipment really works. When Bill leaves, so do the answers. Digital Bill captures that knowledge so the business can scale past him, train new hires faster, and survive his departure.

Status
Live · Closed beta
For
SMB · owner-operators
Addresses
Key-person risk
Launched
2026
Contact — 03

Investors, partners,
operators — in that order.

We're selective about who we work with. If you're a long-horizon investor, a distribution partner with a real channel, or an operator considering joining a portfolio company, we'd like to hear from you.

Located
New South Wales, Australia

Field notes from the lab.

A monthly memo on what we're building, what's working, and what we got wrong. Plain text. No tracking pixels. Written by the team.

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